Why this rich, wine-red hue is set to become your new wardrobe essential

There's always that moment in fashion when a colour stops being just a trend and becomes something more—a new neutral, a wardrobe essential, the shade that makes everything else in your closet look better. This autumn, that colour is burgundy, and honestly, we're completely smitten.

Fashion insiders everywhere are calling it: burgundy is the standout colour of Autumn/Winter 2025. From the runways of Gucci to Prada, from red carpet moments to the most stylish Instagram feeds, this rich, elegant wine-red shade is having its moment—and we couldn't be more excited to share why we think it deserves a place in your wardrobe.

At O'Donnell Boutique, we've been watching this colour trend develop, and what strikes us most is how burgundy isn't just another seasonal flash in the pan. This is a sophisticated, versatile hue that has the power to transform your entire approach to autumn dressing.

More Than Just a Trend: Burgundy as Your New Neutral

Here's what's got us so excited about burgundy: it's not just beautiful (though it certainly is that), it's incredibly versatile. Think of it as the sophisticated sister to your favourite black pieces—equally chic, but with so much more personality.

Style experts are even suggesting that instead of buying another black coat this autumn, we should consider burgundy instead. And you know what? They're absolutely right. A burgundy coat doesn't just keep you warm—it makes a statement without trying too hard. It's luxurious and sensual, with what one fashion magazine beautifully described as "the most sensual and voluptuous" quality of any red.

The beauty of burgundy lies in its ability to work as both a statement and a base. It pairs beautifully with nearly any other colour in your wardrobe. Think of it as your autumn foundation—the shade that makes everything else look more expensive, more considered, more you.

The Runway Stamp of Approval

When fashion's biggest names all embrace the same colour in a single season, you know something special is happening. Burgundy dominated the autumn runway collections this year, appearing in everything from flowing evening gowns to tailored day wear, from luxurious knitwear to statement accessories.

What's particularly exciting is how designers have shown us the versatility of this shade. It's not confined to formal wear or evening pieces—burgundy works beautifully in casual knits, everyday blazers, and those perfect autumn dresses that take you from coffee dates to dinner parties.

How to Make Burgundy Work for You

Not sure how to embrace this colour crush? Don't worry—burgundy is surprisingly approachable, and there are so many ways to make it your own.

Start Small, Think Big If you're new to burgundy, begin with accessories. A burgundy handbag instantly updates any neutral outfit, while a burgundy scarf adds that perfect pop of colour against autumn's palette of camels and greys. Even burgundy boots can transform your everyday jeans and jumper into something that feels more intentional and stylish.

The Monochromatic Moment For the more adventurous, consider head-to-toe burgundy. There's something incredibly chic about a monochromatic burgundy look—it's bold without being overwhelming, sophisticated without being stuffy. Try pairing a burgundy knit with burgundy trousers, or layering different textures of the same shade for a look that's both modern and timeless.

Burgundy as Your Statement Piece Sometimes all you need is one gorgeous burgundy piece to elevate your entire outfit. A burgundy blazer over your favourite white shirt and jeans? Instantly polished. A burgundy dress with your go-to ankle boots? Effortlessly elegant.

The Unexpected Pairings That Work

One of burgundy's superpowers is how beautifully it plays with other colours. Here are some combinations that are particularly gorgeous this season:

Burgundy + Camel: The warmth of camel against the richness of burgundy creates a palette that's both luxurious and approachable. Think a burgundy jumper with camel trousers, or a camel coat over a burgundy dress.

Burgundy + Navy: This sophisticated pairing feels both classic and contemporary. A burgundy blouse with navy trousers is perfect for the office, while a burgundy coat over a navy dress works beautifully for evening.

Burgundy + Cream: Soft and romantic, this combination is perfect for those days when you want to feel feminine and polished. A burgundy cardigan over a cream blouse, or cream trousers with a burgundy top.

Burgundy + Denim: Don't overlook this casual-chic pairing. A burgundy jumper with your favourite jeans creates an outfit that's relaxed but put-together.

The Psychology of Burgundy

There's something about wearing burgundy that makes you feel different—more confident, more sophisticated, more yourself. It's a colour that commands attention without being loud, that speaks to quality and thoughtfulness. When you wear burgundy, you're making a statement about who you are: someone who appreciates beauty, who isn't afraid of a little drama, who understands that sometimes the most powerful statement is a subtle one.

"I bought my first burgundy piece last month—a beautiful jumper from O'Donnell's," shares Catherine from Cork. "I've worn it three times already, and each time someone compliments it. There's something about the colour that just makes you feel more put-together."

Why This Moment Feels Different

What makes burgundy particularly special right now is how it reflects our current moment. We're craving colours that feel rich and substantial, pieces that make us feel grounded and confident. Burgundy offers all of that whilst still feeling fresh and contemporary.

It's also a colour that photographs beautifully, which in our Instagram age is no small consideration. But more than that, it's a colour that makes you feel beautiful—and isn't that what the best fashion should do?

Your Burgundy Wardrobe Awaits

We're absolutely thrilled with the burgundy pieces that have been arriving at O'Donnell Boutique. From cosy cashmere jumpers to elegant silk blouses, from tailored blazers to flowing dresses, we've curated a collection that shows off burgundy's incredible versatility.

Each piece has been chosen not just for its colour, but for its quality and wearability. These are investment pieces that will work beautifully with your existing wardrobe whilst adding that touch of sophistication that only the right colour can provide.

The Burgundy Edit: Our Current Favourites

Our burgundy cashmere blend cardigan has been flying off the rails—it's that perfect piece that transforms any outfit. The burgundy silk blouse we featured last month is equally popular, offering that touch of luxury that makes even casual Friday feel special.

We've also got some absolutely stunning burgundy outerwear arriving weekly, including a gorgeous wool coat that we think might just become your autumn signature piece.

The Colour of Confidence

Burgundy isn't just a colour—it's an attitude. It's for women who aren't afraid to embrace sophistication, who understand that sometimes the most powerful statement is made quietly, elegantly, confidently.

This autumn, instead of reaching for that same black piece, why not try burgundy? Whether it's a cosy jumper, an elegant dress, or a statement coat, burgundy has the power to transform not just your outfit, but how you feel wearing it.

Drop by O'Donnell Boutique to discover our beautiful burgundy arrivals. From cosy sweaters to elegant dresses, we've got gorgeous pieces ready to find their home in your wardrobe. Let us help you style this season's most captivating colour trend your way.

Visit us in Limerick city centre and let Elaine and Ann show you how burgundy can work beautifully with your existing pieces. Trust us—once you try burgundy, you'll wonder why you waited so long.