Save 50% on SS25 whilst getting a head start on your AW25 wish list

There's something thrilling about being the first to know what's coming next. As we sit here in the warmth of July, with our gorgeous Spring Summer 2025 collection at 50% off, we find ourselves already dreaming of what autumn will bring. It's that delicious anticipation that every fashion lover knows—the moment when you start imagining cooler mornings, richer colours, and those perfect layering pieces that make you feel utterly put-together.

At O'Donnell Boutique, we've been watching this seasonal dance for over 79 years, and there's one thing we've learned: the smartest shoppers don't just shop for now—they shop with vision. They understand that a beautiful blazer bought in July becomes the foundation of countless autumn looks. They know that the right summer dress, when layered thoughtfully, transitions seamlessly into the new season.

That's exactly why this moment feels so special. Your Spring Summer sale pieces aren't just end-of-season bargains—they're the building blocks of your autumn wardrobe.

The Art of Transitional Shopping

Picture this: it's a crisp September morning in Limerick, and you're reaching for that silk blouse you bought during our July sale. Over it goes a beautifully tailored blazer from our incoming Autumn Winter 2025 collection. Add a pair of well-fitted trousers (also from the sale) and suddenly you've created a look that's both practical and polished. This is the magic of shopping with intention.

Our current Spring Summer pieces at 50% off aren't just summer clothes—they're year-round essentials waiting to be discovered. That flowing midi dress? Perfect under a chunky knit come October. Those elegant trousers? They'll pair beautifully with the cosy jumpers we're expecting any day now. The lightweight blazer? It becomes your autumn layering hero.

What's Coming: A Glimpse of AW25

Whilst you're making the most of our current sale, we can't help but share our excitement about what's arriving. The Autumn Winter 2025 collection is already whispering promises of rich burgundies, warm caramels, and those deep forest greens that make you feel like you're wrapped in the season itself.

Think luxurious knits that feel like a warm hug, tailored coats that command attention, and those special occasion pieces that make every day feel a little more elegant. The textures are divine—soft wools, sumptuous cashmeres, and those touchable fabrics that make you want to run your hands over them in the shop.

The Smart Shopper's Strategy

Here's what our most stylish customers are doing right now: they're shopping our 50% off Spring Summer pieces with autumn in mind. They're choosing:

A Perfect White Shirt - Because it works under every autumn jumper and blazer imaginable. At half price, it's the best investment you'll make this month.

Flowing Trousers in Neutral Tones - These become your autumn base layer, perfect with chunky knits and ankle boots.

A Versatile Blazer - Layer it over everything from dresses to casual knits. It's your instant polish piece.

A Special Dress - The one that works beautifully under cardigans and with tights as the weather turns.

Your Moment Is Now

The Spring Summer 2025 sale won't last forever, and our Autumn Winter pieces are now arriving in each week. This is your moment to be clever about your wardrobe—to invest in beautiful pieces that will serve you well beyond one season.

Pop into our shop in the heart of Limerick, or browse online whilst these prices last. Elaine and Ann are always happy to show you how your sale purchases can work with the incoming collection. After 79 years of helping women feel their best, we know a thing or two about making every piece in your wardrobe work harder for you.

Shop the SS25 Sale now - 50% off selected pieces whilst stocks last. Sign up for our newsletter to be first to hear when new AW25 arrivals land.

Visit us at O'Donnell Boutique, or shop online at odonnellboutique.com