O'Donnell Boutique wins Christmas Window Display competition

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O'Donnell Boutique on Catherine Street have won the Limerick City Traders Christmas Window Display competition. Pictured are Eva Clarke, owner of Tony Clarke Books and Caroline Long, Chair of Limerick City Traders (back) with Elaine Clogan, Owner of O'Donnell Boutique and Cllr Sarah Kiely (front). Picture: Richard Lynch/ilovelimerick


Elaine Clogan (right), Owner of O'Donnell Boutique on Catherine Street pictured with her mother Ann O’Donnell (left). Picture: Richard Lynch/ilovelimerick 


The Thomas Street/Catherine Street traders and retailers in association with Metropolitan District Council Cathaoirleach Cllr Sarah Kiely held a Christmas window display competition and O'Donnell Boutique on Catherine Street have been announced as the proud overall winners. The competition was open to all traders in the city centre for a trophy sponsored by Cllr Sarah Kiely. The judge was Richard Lynch of ‘I Love Limerick’ and he walked the beautifully lit streets of Limerick looking at the windows escorted by Eva Clark of Tony Clarke’s bookshop to choose a winner. 


The competition comes off the back of the council initiative to encourage shoppers to support local businesses. The idea was proposed by Cllr Kiely and received unanimous support from the traders. Cllr Kiely said, “People need a gentle reminder that when they need spot prizes or sponsorship for their clubs, schools or charities, it is the local traders who support them. They employ local people and keep the city centre vibrant. This year we all need a lift and what better way to achieve that than to promote a bit of healthy competition among them?” Cllr Sarah Kiely added, “It’s so important to shop local, get in and have a look at the windows and shop locally for Christmas.”

Caroline Long, Chair of Limerick City Traders said, “On behalf of the Limerick traders we are delighted to see that O’Donnells won as it is very deserving. Their window is gorgeous! This is a fantastic display to put in any window. It’s stylish, impactful no one is going to pass by without stopping to look.”


O'Donnell Boutique on Catherine Street is a global online destination for the individuals and trendsetters. This ladies fashion boutique was founded in 1946 by Christopher O’Donnell and has thrived ever since bringing unique national and international brands to the masses. It’s a third-generation family business which is run by a free-thinking, fashion loving stylist and entrepreneur. Prepare to have fun with clothes as they are 75 years in business in April 2021 and they really know and understand women’s clothing!


Elaine Clogan, Owner of O’Donnell Boutique said, “We are absolutely thrilled and honoured to be chosen as the Most Festive Christmas Window. We put so much work into this window and love to see people enjoying it so much. We started actually planning it this past August and actually had my dad make the beautiful post box in the window. We just wanted to do something to create joy and happiness for all the families and children visiting the city centre.”


Elaine added, “We are a destination for mothers and their daughters to shop together. The business is run by a mother and daughter team and places huge emphasis on the delightful experience of shopping for that new wardrobe with your mum and her mum. We get grannies, mums and their daughters travelling from all over Ireland to Limerick to O’Donnell Boutique for a day out. If you haven’t been in already please come visit us. We want to wish our customers and the people of Limerick city and county the Happiest Christmas and the most wonderful new year.”


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Thank you so much and Merry Christmas!



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